Business | Work and savoir-faire

Europe’s last finishing school targets anxious executives

As the supply of debutantes dries up, etiquette experts explore a new market

A businessman seated at a place setting for food with a pie chart table mat — Image: Vincent Kilbride

Jun 22nd 2023|GLION

The three-martini lunch may be over, but the business dinner is here to stay—and it is a prospect that fills some executives with horror. For those who find the multiple rows of cutlery and wine glasses baffling, or who keep forgetting which side-plate is theirs, help is on hand to decode the hidden rules of etiquette. On the hills overlooking Lake Geneva, a company offers executives an extra layer of social polish to boost their confidence—and, perhaps, their career.

This article appeared in the Business section of the print edition under the headline “From debutantes to directors”