Business | Playing offence

Netflix has big ambitions for live sport

Christmas NFL games are just the start

Travis Kelce of Kansas City Chiefs plays during an NFL football game
Game timePhotograph: AP

The HOLIDAY season is a time for family, food—and, at least for some people, American football. As in previous years, teams in the National Football League (NFL) played on Christmas day, watched live by millions. Unusually, though, the broadcaster this year was Netflix, which live-streamed two games (and a musical interlude by Beyoncé).

Explore more

This article appeared in the Business section of the print edition under the headline “Playing offence”

From the January 4th 2025 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Bottles of Corona Cero alcohol-free

Alcohol-free booze is becoming big business

But will it ever be as good?

An illustration depicting a bold yellow lightning bolt in the centre, repeated to the left and right in vibrant green and yellow. Geometric shapes like circles, diamonds, and starbursts are scattered around.

A new electricity supercycle is under way

Why spending on power infrastructure is surging around the world


Illustration of a construction barrier with a sign with a person in the middle on it, in front of a brick wall in the shape of the US

MAGA’s war on talent frightens CEOs—and angers Elon Musk

American businesses’ ability to tap the world’s human capital is under threat


Beware the dangers of data

Numbers have an authority that disguises their flaws

Meet Silicon Valley’s shrewdest talent spotters

An elite group of early-stage investors make supersized returns

America’s marijuana industry is wilting

Donald Trump seems to want looser rules on pot. Why are investors not excited?