Streaming and covid-19 have entrenched anime’s global popularity
Can the boom for Japanese cartoons last?
AT FIRST CRITICS doubted that “Demon Slayer: Mugen Train”, which hit American cinemas in April, could replicate the success it achieved in its Japanese home market. The animated feature is set in early-20th-century Japan, an unrelatable era for non-Japanese viewers. Defying the odds, the film raked in $19.5m during its opening weekend, breaking America’s box-office record for a foreign-language debut.
This article appeared in the Business section of the print edition under the headline “Feeling animated”
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