Business | Baby boom

From cribs to carriers, high-end baby products are in vogue

Demographic and technological changes are making infancy more expensive

Photograph: Artipoppe

Among the whizzy gadgets unveiled in January at the Consumer Electronics Show in Las Vegas was the Elvie Rise, an automated baby bouncer that transforms seamlessly into a bassinet. The device, which costs $800, sold out even before it was formally released. Parents who missed out can instead opt for a SNOO, a rival bassinet that rocks its occupant back to sleep through the night while dispensing white noise—and which costs around $1,700.

Explore more

This article appeared in the Business section of the print edition under the headline “Baby boom”

From the February 1st 2025 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Larry Ellison face feeding a sand timer with some planet and stars elements above. Two small figures on the right of the it looking scared.

What Elon Musk should learn from Larry Ellison

The founder of Oracle has demonstrated remarkable staying power

Kylian Mbappe of Real Madrid dribbles the ball during the LaLiga EA Sports match between Real Valladolid v Real Madrid.

Football clubs are making more money than ever. Players not so much

For both teams and their top stars, it helps to have a brand


A surreal city of LEGO-like houses with identical figures walking along grey paths

The allure of the company town

Lego, Corning and the survival of an old idea


No one gains from American tariffs on cars from Mexico and Canada

Donald Trump’s levy will hit his country’s carmakers hardest

DeepSeek poses a challenge to Beijing as much as to Silicon Valley

The story of Liang Wenfeng, the model-maker’s mysterious founder