From cribs to carriers, high-end baby products are in vogue
Demographic and technological changes are making infancy more expensive
Among the whizzy gadgets unveiled in January at the Consumer Electronics Show in Las Vegas was the Elvie Rise, an automated baby bouncer that transforms seamlessly into a bassinet. The device, which costs $800, sold out even before it was formally released. Parents who missed out can instead opt for a SNOO, a rival bassinet that rocks its occupant back to sleep through the night while dispensing white noise—and which costs around $1,700.
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This article appeared in the Business section of the print edition under the headline “Baby boom”
Business February 1st 2025
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