How to be the next Tesla
A traffic jam of upstarts is vying to follow in Elon Musk’s tyre tracks. Does any stand a chance?
CARMAKING IS LITTERED with defunct marques, from Diatto and Hupmobile to Mercer and Whitlock. America spawned around 250 firms by the 1910s. As the 20th century wound to a close it had three that mattered: Ford, General Motors (GM) and Chrysler. In the past few years an electric version of the early American automobile boom is unfolding on a global scale.
This article appeared in the Business section of the print edition under the headline “Chasing Tesla”
From the June 5th 2021 edition
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