LEGO unveils its first LGBTQ set
The promise and perils of marketing to the gay community
“IT IS A branding message that fits into the moral confusion of our time,” thundered Albert Mohler, the high-profile president of the Southern Baptist Theological Seminary in Louisville, Kentucky, in one of his daily podcasts at the end of May. Christian evangelical leaders and pundits at Fox News, a conservative cable network, are up in arms about the international launch on June 1st, the first day of Pride month, of LEGO’s lesbian, gay, bisexual, transgender, queer, intersex, asexual and anyone who is not included ( LGBTQIA+) set. Will Cain, a conservative Fox News host, joked that the colour-coded segregation of the new diversity toy could have been designed by David Duke, a former Grand Wizard of the Ku Klux Klan.
This article appeared in the Business section of the print edition under the headline “When to mind your business”
From the June 5th 2021 edition
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