Remember corporate Europe? It wants to be noticed again
Emmanuel Macron is helping revive the grandest idea in European business
WHEN Emmanuel Macron first started work as a mergers-and-acquisitions banker at Rothschild in Paris in 2008, technicians of the trade were not impressed. “He did not know what EBITDA was,” sniffed a former colleague, according to the Financial Times (it is a measure of company profits). Yet Mr Macron had ideas and made things happen, and four years later persuaded Nestlé to spend $12bn buying Pfizer’s nutrition business.
This article appeared in the Business section of the print edition under the headline “Making Europe great again”
Business November 4th 2017
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