The UFC, Dana White and the rise of bloodsport entertainment
There is more to the mixed-marital-arts impresario than his friendship with Donald Trump
“YOU LOOK thicker” sounds like a slight. Coming from Joe Rogan, the thick-set podcasting megastar and martial artist, it is high praise. Directed at Mark Zuckerberg, the uber-nerd behind Meta’s $1.5trn social-media empire, it may seem highly misplaced. But it is true. Mr Zuckerberg does look beefier than five years ago. During the covid-19 pandemic he got into Brazilian jiu-jitsu, a rough combat sport. Now he would like to see more “masculine energy” in the corporate world, too.
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This article appeared in the Business section of the print edition under the headline “The king of the cage fight”
Business January 18th 2025
- Why elite MBA graduates are struggling to find jobs
- Can the Gulf states become tech superpowers?
- One of the biggest energy IPOs in a decade could be around the corner
- Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?
- Germany is going nuts for Dubai chocolate
- The year ahead: a message from the CEO
- The UFC, Dana White and the rise of bloodsport entertainment
From the January 18th 2025 edition
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