IKEA undertakes some home improvements
The furniture giant is belatedly deepening its presence in e-commerce
ON A Sunday afternoon, just beyond London’s M25 ring road, shoppers participate in the ritual that is a trip to IKEA. Fuelled by a lunch of Swedish meatballs, they negotiate their way around the 400,000-square-foot maze of a store, past children playing hide and seek and couples arguing over the merits of a PAX over a HEMNES wardrobe. Hours later, they emerge, wearily pushing trolleys loaded with flat-pack furniture and far more tea lights than they had intended to buy. The joy of assembly still awaits them.
This article appeared in the Business section of the print edition under the headline “Frictionless furnishing”
Business November 4th 2017
- A merger between CVS Health and Aetna could be what the doctor ordered
- Dark tourism spooks its way into the mainstream
- IKEA undertakes some home improvements
- Japanese cars enjoy an afterlife in Myanmar, but not for much longer
- Japan Inc gingerly embraces more foreigners
- The airline industry’s most outspoken boss goes global
- Remember corporate Europe? It wants to be noticed again
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