Business | Raining cats and dogs

People are splurging like never before on their pets

Would you buy your furry companion a cologne?

A pet owner with a dog in a backpack.
Photograph: Yuyang Liu/The New York Times/Redux/Eyevine

Among the products of Dog by Dr Lisa, an Australian pet-care brand, you will find a cleanser for sensitive skin, a soothing balm and a cologne. All are free of genetically modified ingredients—and vegan, which dogs are not, at least by choice. Still, canines craving meat need not eat like animals: Butternut Box, a maker of fresh pet food taste-tested by humans, can offer your furry friend a low-fat chicken dish with peas, lentils and “a whiff of sage”. It is the most popular meal it offers.

This article appeared in the Business section of the print edition under the headline “Raining cats and dogs”

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