Demand for high-end cameras is soaring
The ubiquity of smartphones has helped
Buying a Leica feels like buying a piece of art. Made in Germany, the cameras are sold in the swankiest neighbourhoods, sometimes in shops which double as galleries. The current models pack the latest imaging technology into sleek all-metal bodies. For decades they have been the chosen cameras of masters of photography such as Henri Cartier-Bresson (pictured) and Annie Leibovitz. Their price is extravagant. Leica’s latest compact model, the Q3, costs around $6,000 (an accompanying thumb rest is available for an extra $245). Opt for a flagship M-series camera with a couple of lenses and the bill can easily run into five figures.
This article appeared in the Business section of the print edition under the headline “Snapped up ”
Business September 14th 2024
- Is the era of the mega-deal over?
- Japan’s sleepy companies still need more reform
- AI will not fix Apple’s sluggish iPhone sales any time soon
- Demand for high-end cameras is soaring
- People are splurging like never before on their pets
- European firms are smaller and less profitable than American ones
- Why family empires dominate business in India
- Physical proximity has big effects in the workplace
From the September 14th 2024 edition
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