Can IKEA disrupt the furniture business again?
It wants to help you sell your Billy bookcase
There are worse ways to spend a lazy Saturday than to take a trip to one of IKEA’s giant furniture stores. Young children can be swiftly deposited at Småland, the supervised play area, leaving you to navigate the maze of flat-pack furniture and bric-a-brac at your leisure; you might even stop at the restaurant for a plate of Swedish meatballs.
This article appeared in the Business section of the print edition under the headline “Flat-packing a punch”
Business September 7th 2024
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- Can IKEA disrupt the furniture business again?
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