The Economist explains

How to design a perfect World Cup

Balance fairness, global representation and opportunities for drama

Panini World Cup football stickers are glued in the fuselage of a disused plane team at a shopping mall in Contagem, Minas Gerais state, Brazil, on November 19, 2022. - Fans gathered to exchange Panini World Cup football stickers and decorate a disused plane with thousands of stickers at a shopping mall ahead of the Qatar 2022 World Cup football tournament. (Photo by DOUGLAS MAGNO / AFP) (Photo by DOUGLAS MAGNO/AFP via Getty Images)
Image: Getty Images

THERE MAY never be another World Cup as intimate as this one. Since 1998 each tournament has featured 32 teams. In 2026, 48 will compete. Not everyone is keen: many fans and pundits fear that the expansion will dilute quality; others question how the entrants can be fairly winnowed down without making the tournament too long. FIFA, football’s global governing body, says it is still considering the structure of the competition. How could it design the perfect tournament?

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