Finance & economics | Free exchange

Economists and investors should pay less attention to consumers

Their thoughts can be misleading

A consumer pushing a trolley with his head in the clouds
Image: Otto Dettmer

It is an idea so seemingly obvious as to need little elaboration: people’s feelings influence their behaviour. In the economic realm this truism helps explain why surveys of consumer sentiment garner attention. They are seen as predictive of spending trends and, by extension, the state of the economy. But pause for a moment to examine how exactly sentiment affects the economy, and the causal chain starts to look sketchier. At the current juncture, when many think America is on the brink of recession, this oft-cited but fallible leading indicator merits closer inspection.

This article appeared in the Finance & economics section of the print edition under the headline “Trolley problems”

From the April 29th 2023 edition

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