Finance & economics | Sweet deals

The allure of betting on mergers

A niche trading strategy is proving popular—and not just because of Elon Musk

FILE - In this Feb. 8, 2018 file photo, the logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. More than 460 companies, including Nike, Twitter and Lyft, have joined a pledge to observe Juneteenth, with the majority offering a paid day off, according to HellaCreative, a group of black creative professionals in the Bay Area that launched the initiative as part of a campaign to make the day a federal holiday.(AP Photo/Richard Drew, File)

Big deals rarely happen without big personalities. If Elon Musk were an uninteresting tycoon with a low public profile and a puritanical approach to promises, then shares in Twitter, a social-media platform, would be trading within a whisker of his $54.20 per share offer. The difference, or “spread”, between this offer and Twitter’s current trading price, of below $40, is a reminder that he is not.

This article appeared in the Finance & economics section of the print edition under the headline “Sweet dealmaking”

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