Culture | Heavenly hosts

The controversial cult of the host club in Japan

Why women pay men in make-up to flatter them

A man riding a bicycle past billboard advertisements for "host clubs" in Tokyo, Japan.
When being nice pays offPhotograph: Getty Images
|Tokyo

In Kabukicho, a red-light district in Tokyo, four young men surround your female correspondent. Hiragi Saren, a 25-year-old with bleached hair, a black tank top and a silver necklace, sits closest. He chatters warmly and glances seductively, his pink eyeshadow glimmering under the chandeliers. His three assistants keep filling your correspondent’s shochu glass and shower her with compliments about her appearance. She doubts their sincerity, but is strangely pleased. After an hour and a half, the bill is ¥30,000 ($200).

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This article appeared in the Culture section of the print edition under the headline “The cult of the host”

From the May 25th 2024 edition

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