Why matcha, made from green tea, is the drink of the moment
Is it really a healthy alternative to coffee? Not the way Gen Z orders it
IT WAS A freezing winter’s day in London as patrons jostled in a poky outpost of Blank Street, a coffee-shop chain. You might have expected them to pick up a warming cappuccino. Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry).
Explore more
This article appeared in the Culture section of the print edition under the headline “The glass is greener”
Culture January 18th 2025
- Greg Gutfeld, America’s most popular late-night host, rules the airwaves
- Want to spend time with a different American president?
- Los Angeles has lost some of its trailblazing architecture
- What firms are for
- Astrology is booming, thanks to technology and younger enthusiasts
- Why matcha, made from green tea, is the drink of the moment
From the January 18th 2025 edition
Discover stories from this section and more in the list of contents
Explore the editionMore from Culture
Want to spend time with a different American president?
Five presidential biographies to distract you from the news
Los Angeles has lost some of its trailblazing architecture
How will it rebuild?
What firms are for
The framework for thinking about business and capitalism is hopelessly outdated, argues a new book
Greg Gutfeld, America’s most popular late-night host, rules the airwaves
The left gave him his perch
Astrology is booming, thanks to technology and younger enthusiasts
Gen Z is full of stargazing users
Design an Economist cover
Test your design skills