Business | Toying with new ideas

Can Lego remain the world’s coolest toymaker?

And get greener too?

A lego booth at an exhibition centre in Shanghai, China
Photograph: Getty Images
|BILLUND

The Venus de Milo; “Mona Lisa”; 250 skulls on a mirrored wall; a six-metre Tyrannosaurus rex. You can see all this and more at “The Art of the Brick”, a touring exhibition currently in Berlin. It is the work of Nathan Sawaya, a former lawyer. His chosen medium? Lego bricks.

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This article appeared in the Business section of the print edition under the headline “Toying with new ideas”

From the December 21st 2024 edition

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