A tie-up between Honda and Nissan will not fix their problems
Speed, not scale, is what they require
Honda put nostalgia to the fore on December 18th when it announced that the Prelude, a nameplate last produced some 25 years ago, now being relaunched as a hybrid-electric, would come with the option of a system that simulates gear changes and combustion-engine noises. The message, however, was quickly drowned out by news with far more bearing on the Japanese carmaker’s future. It is considering merging with Nissan, a floundering domestic rival, to create the world’s third-largest carmaker by sales, behind only Toyota and Volkswagen. Yet joining together will not fix the problems of a duo stuck in the past.
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Business December 21st 2024
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