The rise of the $40,000 gym membership
When it comes to working out, consumers want either luxury or thrift
In May Equinox, a luxury gym, launched a membership that costs $40,000 per year—half the median household income in America, where the chain is based. The plan includes blood tests, a sleep coach and a nutritionist, as well as access to the group’s swanky clubs. Julia Klim of Equinox explains why people pay: “You can buy a Chanel bag every year, but health and looking well is the ultimate luxury symbol.”
This article appeared in the Business section of the print edition under the headline “Barbell effect”
Business September 28th 2024
From the September 28th 2024 edition
Discover stories from this section and more in the list of contents
Explore the editionMore from Business
DeepSeek poses a challenge to Beijing as much as to Silicon Valley
The story of Liang Wenfeng, the model-maker’s mysterious founder
Nvidia is in danger of losing its monopoly-like margins
But don’t count it out yet
DeepSeek sends a shockwave through markets
A cheap Chinese language model has investors in Silicon Valley asking questions
Germans are world champions of calling in sick
It’s easy and it pays well
Knowing what your colleagues earn
The pros and cons of greater pay transparency
A $500bn investment plan says a lot about Trump’s AI priorities
It’s build, baby, build