Business | Old v new media

YouTubers like MrBeast are coming for Hollywood

Scandals will not be enough to stop a new generation from taking over

An illustration depicting a smartphone and a television, both displaying the YouTube logo on red screens. The phone and TV screens are warped, bending and merging into each other.
Illustration: Rob & Robin

FIVE MILLION DOLLARS were on offer to contestants in “Beast Games”, a new game show being made for Amazon’s Prime Video streaming service. Instead, some participants received physical injuries, emotional distress and sexual harassment, according to a complaint filed in a Los Angeles court on September 16th. Amazon and the show’s creator, Jimmy Donaldson, a 26-year-old YouTuber known as MrBeast, have not commented on the lawsuit. But the fiasco has reassured some Hollywood executives that they have little to fear from social-media upstarts.

This article appeared in the Business section of the print edition under the headline “YouTubers are coming for Hollywood”

From the September 28th 2024 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Liang Wenfeng surrounded by some Deepseek visuals like the logo and some messages from the app

DeepSeek poses a challenge to Beijing as much as to Silicon Valley

The story of Liang Wenfeng, the model-maker’s mysterious founder

Nvidia CEO Jensen Huang holds a Nvidia's Drive Thor processor as he delivers a keynote address at the Consumer Electronics Show in Las Vegas.

Nvidia is in danger of losing its monopoly-like margins

But don’t count it out yet


Deepseek logo creating havoc amongst  digital and tech symbols on a bold red background.

DeepSeek sends a shockwave through markets

A cheap Chinese language model has investors in Silicon Valley asking questions


Germans are world champions of calling in sick

It’s easy and it pays well

Knowing what your colleagues earn

The pros and cons of greater pay transparency