How Abercrombie & Fitch got hot again
The once-troubled brand is now a favourite of millennials and gen-Zs alike
For many, 2023 was the year of the chip. Just ask anyone holding shares in Nvidia, whose stock rose by 246%. But it was also the year of the Sloane Pant. The popular tailored trouser helped send the shares of Abercrombie & Fitch, a 132-year-old clothing firm, up by 274% (see chart).
This article appeared in the Business section of the print edition under the headline “Back in style”
Business August 31st 2024
- The case against “Russia’s Mark Zuckerberg” will have lasting effects
- From Southwest to Spirit, budget airlines are in a tailspin
- How Abercrombie & Fitch got hot again
- Renault readies itself to take on Chinese rivals
- Pinduoduo, China’s e-commerce star, suffers a blow
- Meta is accused of “bullying” the open-source community
- Four questions for every manager to ask themselves
- What could stop the Nvidia frenzy?
From the August 31st 2024 edition
Discover stories from this section and more in the list of contents
Explore the editionMore from Business
TikTok’s time is up. Can Donald Trump save it?
The imperilled app hopes for help from an old foe
The UFC, Dana White and the rise of bloodsport entertainment
There is more to the mixed-marital-arts impresario than his friendship with Donald Trump
Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?
Donald Trump’s return to the White House may have changed Tesla’s plans
Germany is going nuts for Dubai chocolate
Will the hype last?
The year ahead: a message from the CEO
From the desk of Stew Pidd
One of the biggest energy IPOs in a decade could be around the corner
Venture Global, a large American gas exporter, is going public