Will TikTok’s GoTo gambit save its Indonesian business?
How the video app is navigating around a digital shakedown
The more the world’s youngsters love TikTok’s viral videos, the more their elected elders hate the app. They decry it for supposedly corroding young minds and, worse, for its links to China, home to its parent company, ByteDance. Many in America want to ban it. India already has. In October Indonesia, another big and promising market, shut down TikTok’s fledgling but lucrative sideline of selling goods via its videos, by requiring social-media firms to obtain an e-commerce licence—with no guarantee of success.
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This article appeared in the Business section of the print edition under the headline “Toko-Tok”
Business December 16th 2023
- Welcome to the ad-free internet
- What Google’s antitrust defeat means for the app economy
- German business is fed up with a government in disarray
- Will TikTok’s GoTo gambit save its Indonesian business?
- How to master the art of delegation
- Boneheaded anti-immigration politicians are throttling globalisation
From the December 16th 2023 edition
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