Why self-storage is turning into hot property
Working from home and supply constraints have produced outsize returns
ANYONE ASKED to come up with their favourite literary home is spoiled for choice: Pemberley, Brideshead, Blandings, Jay Gatsby’s mansion, to name a few. The same holds true for workplaces on television: Los Pollos Hermanos, Dunder Mifflin and the swish Waystar Royco offices, for instance. Ask someone to come up with their favourite fictional storage unit, and expect a blank stare (the most ardent Neal Stephenson fans may recall the one where Hiro Protagonist lives in “Snow Crash”).
This article appeared in the Business section of the print edition under the headline “Unit economics”
Business June 17th 2023
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