Business | Ball is life

Which sport is the best business?

American sports leagues are more competitive, lucrative and monopolistic than European ones

Players reach for the ball at the 2023 NBA finals in Denver, Colorado.
A slam dunk of an enterpriseImage: Reuters

THE 2023 finals of America’s National Basketball Association (NBA) and Europe’s football Champions League were both history-making events, in rather different ways. On June 12th the basketball contest crowned a small-city team that had never before won a championship, the Denver Nuggets. They defeated an unlikely challenger in the Miami Heat, the last-seeded team among the eight playoff teams in its conference. Had Miami won, that would have been a first for such a lowly side. Meanwhile, the UEFA Champions League final, held on June 10th, featured a powerhouse from Britain, Manchester City, defeating a mainstay of European football, Italy’s Inter Milan.

This article appeared in the Business section of the print edition under the headline “Ball is life”

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