Business | Schumpeter

It’s time for Alphabet to spin off YouTube

It could be worth more than Netflix

Compared with the attention heaped on Bob Iger’s return to the helm of Disney and the stepping back of Reed Hastings at Netflix, news on February 16th that Susan Wojcicki would resign from YouTube after nine years as ceo caused barely a rustle in the media pages. That is a sign of two things. First, how little attention Wall Street analysts and entertainment-industry scribblers pay to the business of YouTube, even though it has become a hub—as well as a byword—for global video. Second, how overshadowed it is by the teetering ramparts of its parent company, Alphabet. Sundar Pichai, the tech giant’s beleaguered boss, is fighting wars on so many fronts, from Microsoft’s ChatGPT-inspired encroachment on Google search to trustbusters and the Supreme Court, that the goings-on at YouTube must seem like a sideshow.

This article appeared in the Business section of the print edition under the headline “Free the creators”

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