Facebook sells subscriptions as the ad business stumbles
Meta joins Twitter and Snap in introducing a paid tier
“It’s free and always will be,” Facebook vowed on its landing page for nearly a decade. The world’s largest social network still is. But from this week its users and those of its sister app, Instagram, will have the option of paying $11.99 a month for a “verified” account, buying them better customer service, more widely distributed posts and a blue badge next to their name.
This article appeared in the Business section of the print edition under the headline “Pay as you post”
Business February 25th 2023
- Global firms are eyeing Asian alternatives to Chinese manufacturing
- Demands on corporate boards are more intense than ever
- Unshowy competence brings drawbacks as well as benefits
- A warning from Walmart about the health of the American consumer
- Facebook sells subscriptions as the ad business stumbles
- Axel Springer is going all in on America
- It’s time for Alphabet to spin off YouTube
From the February 25th 2023 edition
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