Elon Musk’s challenge to management thinking
If the billionaire succeeds at Twitter, the MBA will need an update
Elon musk’s takeover of Twitter raises questions of policy: is it right for the world’s richest man to own such an important forum for public debate? It raises issues of law: is his decision to get rid of so many workers within days of completing the acquisition above board? And it raises questions of strategy: can Twitter make money by moving from a business model based on advertising to one based on subscription? But it is also an extremely public test of a particular style of management. In the way he thinks about work, decision-making and the role of the CEO, Mr Musk is swimming against the tide.
This article appeared in the Business section of the print edition under the headline “The bird and the boss”
Business November 12th 2022
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