How to think about gamification
The world of badges, streaks and leaderboards
The MoPei phone-swing device is ingeniously depressing. It is a cradle for smartphones that rocks back and forth when it is plugged in, and it is designed to cheat fitness apps into believing that you are on the move. If you have a step counter, this phone shaker can gull it into thinking you have taken 8,700 paces in an hour. “Ideal for those people who don’t have the time or energy to get your recommended steps in,” boasts the product blurb.
This article appeared in the Business section of the print edition under the headline “The play’s the thing”
Business November 5th 2022
- What big tech and buy-out barons have in common with GE
- What went wrong with Snap, Netflix and Uber?
- Twitter wants to charge users based on purchasing-power parity
- Will people pay $8 a month for Twitter?
- Fosun’s big asset sale marks the end of an era in Chinese business
- How to think about gamification
- Olaf Scholz leads a blue-chip business delegation to China
More from Business
What Elon Musk should learn from Larry Ellison
The founder of Oracle has demonstrated remarkable staying power
Football clubs are making more money than ever. Players not so much
For both teams and their top stars, it helps to have a brand
The allure of the company town
Lego, Corning and the survival of an old idea
From cribs to carriers, high-end baby products are in vogue
Demographic and technological changes are making infancy more expensive
No one gains from American tariffs on cars from Mexico and Canada
Donald Trump’s levy will hit his country’s carmakers hardest
DeepSeek poses a challenge to Beijing as much as to Silicon Valley
The story of Liang Wenfeng, the model-maker’s mysterious founder