Shares in America’s big retailers swoon
Rising costs catch up with Walmart and Target
Walmart went from strength to strength during the covid-19 pandemic. Its years-long investments in online fulfilment finally began to pay off as virus-wary shoppers swapped aisles for apps. As inflation picked up initially, its “everyday low prices” looked even more appealing than usual. And investors appeared to believe that it had the power to make those prices a bit less low, passing its own rising costs without putting off shoppers or sacrificing margins.
This article appeared in the Business section of the print edition under the headline “Supermarket crash”
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