Making brainstorming better
Let’s pour some thought bubbles into the ideas jacuzzi
The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a digital whiteboard. It is hearing the line “there are no bad ideas” and thinking “how did this get scheduled then?”
This article appeared in the Business section of the print edition under the headline “Making brainstorming better”
Business May 21st 2022
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