JetBlue launches a low-cost transatlantic flight
It has a better chance to stay aloft than failing forerunners
PERHAPS JETBLUE believes that the sky is darkest before dawn. On August 11th America’s sixth-biggest airline, known for its no-frills domestic services, launched its first transatlantic flights, between New York and London. The timing seems plucky. America has yet to follow European countries in lifting tough pandemic-era cross-border travel restrictions. Industry insiders think that long-haul travel will be the last sort to rebound. And low-cost intercontinental travel has historically been a tough business. Can JetBlue crack it?
This article appeared in the Business section of the print edition under the headline “Long-haul sally”
Business August 21st 2021
From the August 21st 2021 edition
Discover stories from this section and more in the list of contents
Explore the editionDiscover more
Elon Musk’s xAI goes after OpenAI
The fight is turning nasty
How to behave in lifts: an office guide
Life in an elevator
Donald Trump’s victory has boosted shares in private-prison companies
A hard line means hard cash
Gautam Adani faces bribery charges in America
Prosecutors allege one of India’s richest men paid off local officials
Nvidia’s boss dismisses fears that AI has hit a wall
But it’s “urgent” to get to the next level, Jensen Huang tells The Economist
Does Dallas offer a vision of America’s future?
The Texan city embodies the allure of small government