Why McDonald’s is supersizing its wages
It has few other choices
F OR YEARS McDonald’s has been a prime target of the battles of labour-rights campaigners over miserly pay. The day before its annual general meeting on May 20th Fight for $15, an advocacy group, organised a strike of McDonald’s workers in 15 cities across America. The strike went ahead despite the firm’s vow a week earlier to raise wages. The company said that its 36,500 in-house employees will get a rise of 10% on average, that entry-level wages for new hires would go from $11 to $17 an hour and that average wages for all staff paid by the hour would reach $15 by 2024. It added that it wants to hire 10,000 people for the 650 restaurants it owns outright over the next three months.
This article appeared in the Business section of the print edition under the headline “Paying a pittance is passé”
Business May 22nd 2021
More from Business
Corporate America’s diversity wars are just getting started
Donald Trump’s attacks on DEI are causing huge headaches for bosses
What Elon Musk should learn from Larry Ellison
The founder of Oracle has demonstrated remarkable staying power
Football clubs are making more money than ever. Players not so much
For both teams and their top stars, it helps to have a brand
The allure of the company town
Lego, Corning and the survival of an old idea
From cribs to carriers, high-end baby products are in vogue
Demographic and technological changes are making infancy more expensive
No one gains from American tariffs on cars from Mexico and Canada
Donald Trump’s levy will hit his country’s carmakers hardest