Fortnum & Mason caters to a demand for festive fun
The 317-year-old British retailer lights up for Christmas
British retailers are short on festive cheer. Consumer confidence remains weak ahead of Christmas. But behind the illuminated façade at Fortnum & Mason, an upmarket department store, the show goes on. Dancing pine cones adorn its atrium. Shelves are stacked with seasonal treats from mince pies to cognac butter and sparkling tea. “People are looking for a bit of joy,” says Tom Athron, Fortnum’s CEO.
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This article appeared in the Britain section of the print edition under the headline “Tidings of joy”
Britain December 7th 2024
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From the December 7th 2024 edition
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