Britain | Branding

Seeing purple

Prosperity has turned Britain a strange new hue

|

WITH a full range of colours* at its disposal for the first time, The Economist can now focus on a ubiquitous but unremarked feature of modern Britain: purple.

This article appeared in the Britain section of the print edition under the headline “Seeing purple”

The rights and wrongs of killing Tim McVeigh

From the May 12th 2001 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Britain

Blue lights flashing on an ambulance

Many Britons are waiting 12 hours at A&E

The crisis in emergency care has deep roots

Is British justice too secretive?

Controversy rages over what happened both before and after a horrendous mass stabbing



The rise of the Net-Zero Dad

Middle-aged men care less about the problem. But they love the solution 

Backing Heathrow expansion suggests Labour is serious about boosting growth

It is the surest sign yet that the government is up for the fight