Donald Trump may find it harder to dominate America’s conversation

Donald Trump’s first term in office was a bracing experience for reporters, whom the president spent much of his time castigating. But it was a happier period for their bosses, who enjoyed a “Trump bump” in ratings and subscriptions. The second Trump term promises to be different. Old-school television viewership has collapsed as audiences flip to entertainment-focused streaming. At the same time the social-media landscape, which Mr Trump once dominated with his Twitter megaphone, has fragmented. As political news is squeezed out of both old and new media, it is becoming harder to control America’s conversation.