United States | Back in black

The Onion’s cutting edge: paper

A new era dawns for America’s self-declared finest news source

Employees stack printed copies of The Onion in Chicago.
Return of the bulbous monocotPhotograph: Jamie Kelter Davis/New York Times/Redux/Eyevine
|CHICAGO

Facing a difficult media environment, the Onion, a satirical news organisation based in Chicago, announced in August that it was entering the subscription household-supplies business. In the glory days of media, writers could simply upload stories to a website and watch as eyeballs and advertising dollars flooded in. These days that is not enough, and the Onion has identified a potentially lucrative new source of revenue: regular deliveries of multipurpose layered cellulose fibres.

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This article appeared in the United States section of the print edition under the headline “Back in black”

From the September 7th 2024 edition

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