United States | The red and the black

Conservative Americans are building a parallel economy

For-profit polarisation

Scenes at the Conservative Political Action Conference (CPAC) in Orlando, Florida on February 24, 2022. CPAC is the world’s largest gathering of political conservatives.
Guerrilla marketingImage: Redux/Eyevine
|WASHINGTON, DC

If you are a God-fearing, gun-toting patriot, conservative companies are hungry for your business. If Google and YouTube have become too woke for you, consider ditching them for Tusk and Rumble. Before paying your monthly AT&T bill, you might want to switch to Patriot Mobile, the nation’s one-and-only Christian conservative wireless network. Rather than fruitlessly scouring Hinge for fellow right-wingers you can now make a profile on the Right Stuff, a dating app that helps users get to know each other by eliciting responses to prompts like “January 6th was” or “favourite liberal lie”. To get java roasted by veterans, consider sipping on Black Rifle Coffee’s “Silencer Smooth” (light roast), “AK-47” (medium roast), or “Murdered Out” (extra dark roast). And to protest against Hershey honouring a transgender activist on international women’s day, you can instead buy Jeremy’s Chocolate, where the HeHim bar contains nuts and the SheHer one is unequivocally nutless.

This article appeared in the United States section of the print edition under the headline “For-profit polarisation”

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