Pink Sauce and the fashion for homemade food in America
It has become easier to sell food from home. But the rules can be confusing
“Pink sauce” with that? A flamingo-coloured condiment has recently caused a stir on TikTok, a video-sharing app. The sauce’s creator, “Chef Pii”, as she is known on the platform, captured the attention of millions of viewers after she began uploading clips of herself eating the home-made sauce, which lists dragon fruit and chilli among its ingredients. “If you wanna taste it, buy it,” she said in one video. When she announced that she would be shipping orders from her home kitchen in Miami, her intrigued followers bought the lot. Your correspondent missed the chance to sample a $20 bottle.
This article appeared in the United States section of the print edition under the headline “Secret sauce”
United States August 27th 2022
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