Latin American politicians court social-media stars, often ineptly
Voters in the region love influencers. But politicians are a harder sell than lipstick
Last year, three months after her new husband fell off a hotel balcony and died, Deolane Bezerra, a 33-year-old criminal lawyer, launched a reality show on YouTube. Her personal tragedy generated copious publicity, since her husband, MC Kevin, was a well-known singer and the circumstances of his death apparently involved alcohol and adultery, reported in salacious detail by the media.
This article appeared in the The Americas section of the print edition under the headline “Follow the influencers”
From the July 23rd 2022 edition
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