Chilean salmon take a vigorous leap towards sustainability
Fish farmers are feeding them fewer drugs
IN 2015 ALEXIS SÁNCHEZ, a Chilean footballer, scored the decisive penalty in the Copa América final against 14-times winner Argentina, ending Chile’s 100-year dry spell in the tournament. Now Chilean officials hope he will give the country’s export market a similar boost. He is the face of a campaign launched in June by ProChile, a government agency. Arturo Clément, the president of SalmonChile, an industry body, hopes it will depict the country as a world-class exporter of sustainable fish.
This article appeared in the The Americas section of the print edition under the headline “Fishing for compliments”
From the September 25th 2021 edition
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