Disney brings back a star of the past. But its real problem is the script
Hollywood is suffering from the brutal economics of streaming
FILM CRITICS often complain that the box office is overrun with sequels. Now so are studios’ head offices. On November 20th Disney announced that Bob Iger, who ran the company for 15 highly successful years until he stepped down in 2020, would go back into the spotlight for a second act as chief executive. Bob Chapek, who lasted less than three years in the role and had presided over a 40% drop in Disney’s share price this year, was sent sloping back to his trailer.
This article appeared in the Leaders section of the print edition under the headline “Disney’s surprise sequel”
Leaders November 26th 2022
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