Finance & economics | Burgernomics

The Big Mac index: where to buy a cheap hamburger

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A pedestrian carries a McDonald's bag in San Francisco, California,
Photograph: Getty Images

McDonald’s owed its early success to zealous pickiness. Other restaurant chains in the 1960s had similar rules for food preparation and cleanliness. But none enforced them as rigorously, according to “McDonald’s: Behind the Arches”, a history of the company by John Love.

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This article appeared in the Finance & economics section of the print edition under the headline “Currency traveller”

From the August 10th 2024 edition

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