Finance & economics | Biggie deal

McDonald’s v Burger King: what a price war means for inflation

American consumers will be licking their lips. So will Federal Reserve officials

McDonald's and Burger King restaurant signs side by side in New Oxford, Pennsylvania, United States
A $5 meal whichever you pickPhotograph: Kristoffer Tripplaar/Redux/Eyevine

In the cartoon “SpongeBob SquarePants”, Mr Krabs, purveyor of krabby patty hamburgers, is a frequent and ruthless price-gouger. He can get away with it because he has no competition, save for the unappetising Chum Bucket. McDonald’s, a chain that flips real-world hamburgers, can only dream of Mr Krabs’s pricing power. It has been forced into a fast-food price war.

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This article appeared in the Finance & economics section of the print edition under the headline “Biggie deal”

From the June 29th 2024 edition

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