Personal finance is a hit on TikTok
One survey suggests nearly a quarter of young American investors have used it for financial advice
VIDEOS TAGGED #moneytok have had 10.6bn views on TikTok—more than #tacotuesday, #gossip and #cookingtiktok. Creators can use the tag to signal that their posts are part of a genre on the short-video platform that offers financial advice. In posts lasting less than a minute, Mandi Woodruff-Santos posts career and investment tips to her 27,500 followers. Ms Woodruff-Santos, who was born in Atlanta, Georgia, says that her working-class parents did not discuss investments at the dinner table, and her education left her with little knowledge of how to manage a credit card or to negotiate a raise. Now she and other influencers help their followers with their money woes.
This article appeared in the Finance & economics section of the print edition under the headline “MoneyToks”
Finance & economics January 29th 2022
From the January 29th 2022 edition
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