China | Leave the Hermès at home

China doesn’t want people flaunting their wealth

Especially not on the internet

Young women in Chengdu, China
Going out of style?Photograph: Magnum
|BEIJING

MAO ZEDONG persecuted the rich. But his successor as paramount leader, Deng Xiaoping, decided to “let some people get rich first”, as he launched market-oriented reforms. Now a growing number of Chinese are rich—and the pendulum has swung back, with the government cracking down on ostentatious displays of wealth.

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This article appeared in the China section of the print edition under the headline “Leave the Hermès at home”

From the June 22nd 2024 edition

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