China is trying to boost domestic tourism
Even “China’s Hawaii” may not tempt them
Surfing is harder than Huang Shimin had expected. Alongside a bunch of other wet-suited novices, she is trying it out on the golden sands of Hainan, a tropical island roughly the size of Taiwan, off China’s southernmost tip. The young professional from Shanghai is exactly the kind of high-spending tourist that China’s government hopes will holiday within China now the pandemic is over. The lunar-new-year break, which began on February 10th, will be a test of the push to spur domestic consumption through tourism.
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This article appeared in the China section of the print edition under the headline “Life’s a beach”
From the February 17th 2024 edition
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