A famous brand of Chinese sweets reinvents itself again
Get your White Rabbit designer handbag while stocks last
Among the self-flying planes, swanky electric cars and model space-stations on display at an exhibition of Chinese wares in Shanghai in May was a decidedly untechnical relic of the past: White Rabbit creamy candies. For many older Chinese the milky flavour recalls a Communist-era childhood when few other treats were available.
This article appeared in the China section of the print edition under the headline “Bunny power”
From the June 3rd 2023 edition
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