China | America bad, China good

Chinese propaganda is surprisingly effective abroad

A new study shows how and where China’s message resonates

LONDON, ENGLAND - FEBRUARY 04: President Xi Jinping of China is seen on a programme from the CGTN archive as it plays on a computer monitor on February 04, 2021 in London, England. Ofcom say that Star China Media Limited (SCML) who owns the licence for China Global Television Network (CGTN) doesn't have day-to-day editorial control over the channel, which is against its rules. (Photo by Leon Neal/Getty Images)
The China’s Great and Terrific NetworkImage: Getty Images
|BEIJING

“Experts laud merits of China’s democracy,” read a headline in one of China’s state-owned newspapers last year. “War-addicted West must stop dreaming of global domination by force,” went another. The propaganda churned out by the Communist Party isn’t very subtle—or accurate (China does not hold many elections and it tacitly backs Russia’s unprovoked invasion of Ukraine). But when directed at foreigners, China’s messaging is surprisingly effective, suggests a new study by political scientists at Harvard, Yale and the University of Groningen (in the Netherlands).

This article appeared in the China section of the print edition under the headline “America bad, China good”

From the February 18th 2023 edition

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