Alcohol-free drinks are becoming big business
But will they ever be as good as the real thing?
Dry January is under way. After the excesses of the festive period, nearly one-third of Americans are expected to give up, or at least cut down on, alcohol this month. Many will save money. Some will lose weight. And a growing number will still continue to drink their favourite tipple—or at least something close to it.
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This article appeared in the Business section of the print edition under the headline “High and dry”
Business January 11th 2025
- A new electricity supercycle is under way
- Will Mark Zuckerberg’s Trump gamble pay off?
- Alcohol-free drinks are becoming big business
- America’s internet giants are being outplayed in the global south
- Foxconn and other gadget-makers are expanding their empires
- What next for US Steel?
- The signals of workplace submissiveness
- Meet the ambitious wolf cubs of Wall Street
From the January 11th 2025 edition
Discover stories from this section and more in the list of contents
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Meet the ambitious wolf cubs of Wall Street
A duo of whippersnappers is taking on Goldman Sachs
What next for US Steel?
The faded industrial icon has few good options without a Nippon deal
Foxconn and other gadget-makers are expanding their empires
The world’s contract manufacturers are moving into new products and places
The signals of workplace submissiveness
Deference is all around you, unfortunately
America’s internet giants are being outplayed in the global south
From e-commerce to online banking, regional competitors are innovating rapidly
Will Mark Zuckerberg’s Trump gamble pay off?
He risks making enemies elsewhere